If you want to attract more customers to your social media sites then the first thing you need is to listen to your customers. Are you posting stuff that connects with their own unique needs?

Engage with your readers

This is where many fail. They make a post and then forget to check the comments. Readers are in the search for someone who listens to their needs. If there is a customer complaint respond to it in the most polite way. Brands have been able to use social media effectively to build trust with their customers and you can succeed if you post regularly and communicate effectively with your readers.

Use hashtags

There is such tremendous power in using popular hashtags to connect with your readers. It also helps to make you more searchable hence boosting traffic to your site. You should realize that newsfeed will often bury your new posts making it hard for readers to know what you just posted. By using popular hashtags you can ride on the current wave of events.

Content marketing

You cannot underestimate the place of creative, informative and engaging content. Many people will pass off new posts because they do not offer new information. If you are selling products ensure the images and descriptions are clear. Use CTAs to drive traffic back to your website.

You can also make use of targeted ads offered by various social media platforms. This allows you to target a certain geographical base faster. Use various analytical tools offered by the platform to check your viewership and conversion rates. You can also ride on the wave of influencer marketing to reach a wider audience.

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